In 2019, Sales is equipped with mindbogglingly powerful tools.

AI-based lead generation, massive contact databases with direct lines to A-Grade prospects, and customizable email platforms are making it easier than ever before to get in touch with prospects.

An endless stream of potential buyers are signing up for demos, receiving Sales Development and Marketing emails, and requesting competitive quotes.

Unless your industry doesn’t work that way.

For some, Sales boils down to slinging quotes out left and right, and mediocre follow-up is enough to hit quota. Others are starving for leads.

Competition is mounting. Innovation is leaving their company behind – or worse – their industry irrelevant.

To answer the question “Is sales a numbers game?”, we need to assess the industry in question.

More to come soon.